Hand-baked hand-made cakes and cupcakes, using the finest ingredients and traditional baking methods. Visit our shops in Canary Wharf or Covent Garden to pick up your Birthday cake or office treat, or let us deliver to you across London. Wheat-free and gluten-free flavours available each month, alongside our Signature flavours like our best-selling Red Velvet.

  • Our new summer flavours!

    Its that time again! New flavours arriving at our stores!

    We develop new flavours every few months to keep you on your toes! As it's summer we wanted to bake some fresh flavours that include seasonal fruits and celebrate the summer season and events such as Wimbledon! Our new Eton mess cupcakes have been inspired by the traditional summer British dessert 'Eton Mess' (and of course strawberries also go hand in hand with the tennis championships), so our cupcakes are made with fresh strawberries in the sponge, and topped with hand made meringues which we crush on top of soft cream cheese buttercream - and then top with more freshly chopped strawberries for a fresh burst of flavour on your palette! Pair with a glass of champagne to enjoy a summer's day in style! 

    Our new flavours will be available from our Covent Garden and Canary Wharf stores later this week, and online! So pop by for your new summer treats!

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  • Behind the scenes in our bakery!

    Ever wondered where our lovely cakes and cupcakes are made?

    Well here's a sneak peak into our bakery, where our small team of bakers and decorators (well there's 4 of us to be exact) whisk up eggs, sieve flour, whip buttercream, pipe and decorate the yummy creations that arrive in our stores early morning whilst most of us are still snoozing away - 7 days a week 363 days a year! We do all the hard work so you don't have to! 

    It all starts with prep! "Mise en place" is the first rule of any good kitchen!

    Then we start measuring up for the mixes for the days baking, sieving the flour, beating the eggs, chopping the butter - we weigh everything, to ensure we are being exact and consistent to the recipe.

    We work by hand, apart from our little mixers and ovens - because it helps make sure everything tastes like they do when we bake at home. All our ingredients are fresh - just because our numbers are a little bigger than you might bake in your kitchen, our methods are the same!

    After baking we let things cool... before we decorate them with our light fluffy freshly whisked buttercream. At this point our bakery is filled with gorgeous warm smells of the sponges and vanilla hot from the oven. After a day in the bakery the smell even penetrates our clothes so we all smell like cakes on the way home, spreading the love wherever we go!

    The best part is adorning our cupcakes with decorations and sprinkles before they are boxed up for delivery. There's no scales or measuring involved here, it's just freehand until we think the cakes and cupcakes look fab!

    Finally, everything is packed up and whisked off to our stores down the road, early every morning, to be ready and waiting for you to chose one and tuck in!

    So next time you visit us, take a moment to recall the journey your cake or cupcake made to get to you, a lot of hard work goes into it but we love what we do so that you and your friends, family and colleagues can enjoy a few moments of pure pleasure! 


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  • New Summer Flavours

    We are delighted to introduce you to our new Spring flavours:

     

    Blueberry Coconut

    Our Deluxe Blueberry Coconut Cupcake combines fresh blueberries into a soft coconut sponge, topped with coconut buttercream, desiccated coconut and fresh blueberries on top too!

     

    Chocolate Mint

    Our Deluxe Mint Chocolate Cupcake is our irresistible version of a classic flavour combination! Our soft chocolate sponge is topped with mint chocolate buttercream and capped off with half an After Eight chocolate.

     

    Cookie Dough

    Our Deluxe Cookie Dough Cupcake may possibly be our best creation yet! We bake a soft vanilla sponge, studded with chocolate chips. But the real secret is our cookie dough buttercream, which we coat in more dark chocolate chips... Try it to believe it! AND it's all wheat free!

     



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  • New Spring Flavours

    We are delighted to introduce you to our new Spring flavours:

     

    German Chocolate

    Our Deluxe German Chocolate Cupcake is deliciously decadant! A Chocolate and pecan sponge with a chocolate buttercream topping finished with a chocolate glaze and coconut shavings!

     

    Lemon & Raspberry

    Our Deluxe Lemon & Raspberry Cupcake is a beautifully fresh spring-time treat! Our soft lemon sponge has a raspberry jam centre and is topped with lemon buttercream and a fresh raspberry

     

    Cherry Bakewell

    Our Deluxe Cherry Bakewell Cupcake captures the essence of the classic British Bakewell Tart! A wheat free almond sponge with a cherry jam centre, topped with vanilla buttercream and a cherry jam swirl.

     

     

     



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  • Sweet Couture's new website
    (plus win cupcakes!)

    We’re delighted to announce the launch of our new website! We outgrew our old website quite a while ago, so we've been very busy designing our new online store, and updating our product photos.

    We've made it easier to view, customise and order all your favourite cakes and cupcakes, and we are now also optimised for your tablet or smartphone so you can get your cake fix whilst on the move!

    We've also created a new “Latest” section where we'll be posting all our news, new flavours, and special offers - alongside our Facebook page, Twitter updates and Pinterest pages. And if you sign up for our monthly newsletter you can be the first to get our new flavours and offers direct to your inbox, including some very special exclusive offers!

    Watch this space for more updates as we continue to develop our website. And you can be a part of it - we’d welcome any feedback on our new site to feedback@sweetcouture.co.uk. Or help us spread the love by sharing this page with your friends through facebook, pinterest or twitter using the buttons below. As a 'thank you', at the end of March we will draw one person who emailed us or shared our website, to win a box of 12 cupcakes!

    Competition T&Cs
    One winner of a box of 12 of our regular signature cupcakes will be drawn at random from all shares of this page through twitter, facebook and pinterest, and feedback on our website received at feedback@sweetcouture.co.uk, between 1/3/2014 and 31/3/2014.  The winner will be contacted through our own social media accounts and/or by email, on or after 1/4/2014. The winner's prize can be collected from our Covent Garden or Canary Wharf stores (nb it cannot be redeemed online or delivered) between the announcement date and 30/04/14.  No cash alternative.






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