Hand-baked hand-made cakes and cupcakes, using the finest ingredients and traditional baking methods. Visit our shop in Canary Wharf to pick up your Birthday cake or office treat, or let us deliver to you across London. Wheat-free and gluten-free flavours available each month, alongside our Signature flavours like our best-selling Red Velvet.


We are proud to have been featured in many fantastic publications - here's just a small selection:

  • BBC America, Nov 2014

    10 Must Try Cake Shops in London

    We are so thrilled to be #2 on BBC America's list of 'Must-Try' cake shops in London:

    "With hubs in both Canary Wharf and Covent Garden, London’s Sweet Couture bakery is exactly what it sounds like. Founded in 2009 when full-time businesswoman Risham Shuja started providing shops around London with her homemade sweets for some extra change. After only five years in business, the company has “an ever-growing list of high-profile clients including magazines, corporate companies, fashion labels and charities.” Delight in their Instagram and check out their blog for more info. Must try: The Lemon-Raspberry cupcake"
  • Stylenest, Feb 2014

    Arabica rose cupcakes

    "If your other half has a sweet tooth, then bake your way to his heart through his stomach with Sweet Couture’s mouth watering Arabica Rose cupcakes. A light sponge infused with rich espresso, perfumed with hints of rose water, this indulgent and elegant cupcake combines the Valentine’s classic of roses with a unique flavour combination."
  • Canary Wharf Magazine, Feb 2014

    Let them eat cake

    "Boutique Bakery Sweet Couture has created four new new flavours of cupcakes in a bid to make the most romantic day of the year that little bit sweeter.  The flavours are inspired by traditional Valentine's gifts, such as chocolates and strawberries, and sees spnges being 'perfumed' with rosewater. Sweet Couture has also created personalised gift sets, which allow you to choose from both the Valentine's flavours and its classic flavours such as red velvet, oreo, vanilla and carrot cake. Sweet Couture, Canada Place."

  • Heart FM, Feb 2014

    Acts of Kindness

    Following the tube strikes on 5th February, we teamed up with Heart radio and their angels. They went round the streets of London to help commuters with their routes and brought a sweet smile to their faces by handing out our cupcakes...yummy!

  • Red Magazine Online, Feb 2014

    Arabica rose cupcakes

    "These rose espresso cupcakes, which are part of Sweet Couture Cupcakes Boutique Valentine's Day range, are the perfect sweet treat. Ideal for afternoon tea, they are sure to go down well with friends and family."


    10 best Valentine's Day Gifts for her under £10

    "With shops in Covent Garden, Canary Wharf and an outlet in Selfridges, Sweet Couture are building a reputation for serving up stylish looking, and very tasty cupcakes. They’ve come up with four typically innovative new flavours for Valentine’s Day. Our pick’s the Coco Bliss; a moist sponge with a sweet raspberry jam centre"

  • The Lady Magazine, Nov 2013

    The Lady Loves...

    "Get your week off to an excellent (and festive!) start with these delicious cupcakes.
    Christmas cupcakes, from £2.50, Sweet Couturewww.sweetcouture.co.uk"
  • ON IN LONDON, Oct 2013

    Covent Garden's hidden sweet spot

    "My choice? Was a delicious Red Velvet cake. It was a good one - the cake was divine. Moist, it had like pockets of goo. Then was gathered in think buttercream icing. I have to admit I think that’s the best slice of cake I’ve had in yonks, no joke."

  • Evening Standard, Sep 2013

    The London best: cupcakes

    "Carrot cake from Sweet Couture. Glorious moist middle with a little bit of spice."
  • GOOP, Sep 2013

    Colourful and distinctive cupcakes

    "Sweet Couture is yet another great cupcake shop with some of the most distinctively flavoured cupcakes... frosting that makes these extra special... super friendly staff and adorable interiors make it a great place to stop for a treat!"


    USA Today, Aug 2013

    Little Boutiques in London

    "Make a beeline for the Sweet Couture Cake Boutique (sweetcouture.co.uk) for sweet treats that include freshly baked cupcakes made from unsalted British butter and free-range eggs."
  • Stylist Magazine Online, Apr 2013

    The perfect post-Easter treat

    "First came the post-Easter guilt and frenzied rush of healthy eating (cue: two days of Pret superfood salad). Now we're over it and onto the fill-that-Easter-egg-gap phase. With our stomachs crying out for a sugar hit, it's time for drastic measures. Step up: Oreo cupcakes. These little beauties from London-based Sweet Couture boutique bakery promise all the retro fun of Oreos in a bite-size cupcake format."

  • Daily Candy, Feb 2011

    Sweet Couture Cake Boutique

    "Flagship store of the fashion crowd’s favourite bakery offers classic cupcakes (chocolate, vanilla, red velvet) as well as unusal flavours (winter spice, strawberry) and treats including ginger slices and low-fat muffins."
  • Stylist magazine, May 2010

    The Style List

    "Sweet Couture's cupcake is the best we've ever tasted"

For all press, sponsorship or charity related enquiries please email pr@sweetcouture.co.uk or call us on 0208 898 2102