Hand-baked hand-made cakes and cupcakes, using the finest ingredients and traditional baking methods. Visit our shops in Canary Wharf or Covent Garden to pick up your Birthday cake or office treat, or let us deliver to you across London. Wheat-free and gluten-free flavours available each month, alongside our Signature flavours like our best-selling Red Velvet.

About Us

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We are dedicated to creating the most delicious cakes and cupcakes, freshly baked every day


Sweet Couture is a small boutique bakery, which was founded in 2009 by Risham Shuja, when she started baking at home to supply local cafes, alongside her full-time office job. Fast-forward four years, and Sweet Couture has grown from strength to strength, with Risham and our team of bakers hand-baking and decorating the most beautiful and delicious cakes and cupcakes for our two cake boutiques in Covent Garden and Canary Wharf, and an ever-growing list of high-profile clients including magazines, corporate companies, fashion labels and charities.

Our small bakery continues to use the same traditional baking techniques as we use when baking at home, and we use only the freshest ingredients, including free range eggs, Belgian chocolate and Madagascan vanilla.  

As well as our classic flavours like carrot cake, chocolate sponge and our best-selling red velvet cake, we are always developing new cakes and cupcakes to celebrate seasonal flavours and ingredients, such as our Cherry Bakewell or Lemon and Raspberry cupcakes, or our rich German Chocolate cupcake which is made with pecans, coconut and melted chocolate!

Our cake boutiques in Canary Wharf and Covent Garden carry a wide selection of our cakes and cupcakes every day, alongside serving fantastic freshly-ground coffees and tea-pigs tea.

And our new online store means all our cakes and cupcakes are available to order online, and can be personalised with your icing message or special decorations. We can deliver your order direct to your door across London, or you can collect from either of our stores.

Visit our cake boutiuqes or browse our online store, for the ideal treat - whether you are planning a birthday party or event, or simply treating your friends, family or just yourself!